Christof Koch and Pietro Perona Found that Human Decisions are Influenced by Both Value and Saliency

Christof Koch, Lois and Victor Troendle Professor of Cognitive and Behavioral Biology and Professor of Computation and Neural Systems, Pietro Perona, Allen E. Puckett Professor of Electrical Engineering, and colleagues' research on decision making and visual saliency has found that human decisions are influenced by both value and saliency in a way that is consistent with the ideal Bayesian observer. [Abstract]